Business, Tuning and Modification Roadmap
The Future of Cherry Tuning
We want to have a single place to be able to document all the projects that we are working on, whether it's general business development, or specifically in terms of ECU/TCU Tuning Development or Product/Engine Development.
This is a timeline of our current, ongoing, and future "business" (or similar) projects
General Business Roadmap

Warehouse / Workshop Consolidation
We have closed one of our two units and are in the process of consolidating our two units into one.
At the current point in time, and given we are moving towards downsizing our online store in a general sense, we felt that having two units was excessive and not a good use of business funding.
It's been quite difficult trying to squash everything down into half the space - but we're getting there!

Modification Package Development
We're moving our general business structure away from being just an "online store" and working towards offering packages for Power, Handling, and Braking.
Our goal is to simplify the tuning and modification process both for us, and for our customers while allowing us to keep tighter control over inventory.

Cherry Tuning USA
We're currently working with a team in North America to set up a local presence.
The initial focus will be on supplying products to customers in the US with dramatically reduced lead-times and ideally this will help us avoid tariffs for US customer.
This is a timeline of our current, ongoing, and future "Physical" projects.
Physical Product/Development Roadmap

Plug-and-play SIM2K Replacement
Following a conversation with LinkECU at WTAC 2023, we formulated a plan to develop a plug-and-play ECU for the Hyundai 2.0T N Platform.
While there is at least one current option on the market, it is generally quite cost prohibitive. As such, we felt that there is scope for a much more price-conscious option for a plug-and-play ECU replacement for the 2.0T Hyundai N cars.
We have the hardware for the proof-of-concept, and once we have a fully functioning car running on this ECU, LinkECU will begin development on a standalone plug-in ECU which should come in around half the price of the existing option.

Forged 2.4 Crate Motor
We're working towards an off-the-shelf option to allow N owners to increase their displacement from 2.0 to 2.4 without breaking the bank.
We've done our first prototype model, which was lower compression (8.6:1 vs 9.5:1) for use with a larger turbo.
We are working on a solution to make this available to the market and plan to offer a final solution that's higher compression for use with a stock turbo.

WMI / Injection Controller
There are existing options on the market for Water/Methanol controllers, as well as injection controllers, but none of them fully conform to all the requirements that we have for such a device.
We are planning on developing a solution that will be plug-and-play with full CANBUS integration to allow for control and data display based on factory ECU parameters.

Forged 1.6T Crate Motor
While we have built plenty of forged 1.6T engines now, we want to pre-build them and offer them for sale through our website.
The current plan is focused on high-compression motors capable of handling enough boost to make 300kW / 400HP while being more responsive than stock.
This is a timeline of our current, ongoing, and future "Software" (or similar) projects
Software Development Roadmap

8-Speed DCT Tuning
We have already invested a couple-hundred hours into development of a tune and have ~12 customers running some variation of our DCT tuning on their cars.
We feel quite happy with our current "Stage 1" DCT tune option, having already been able to increase shift speed and aggression, as well as making changes to the shift points.
We're still working on both torque and RPM limiters to be able to provide a tune suitable for customers with more bolt-on mods or a larger turbo.

ECU reverse engineering
We are only early in this project so far.
There is a substantial time investment involved with reverse-engineering the factory ECU and decompiling the operating system, and we have to teach ourselves whole new ways of modifying ECU data as well as new software suites.
The software we need has been purchased and initial time investment has been made, but more time is needed to be able to progress this project.
Currently focusing on SIM2K-250 and CPEGD3.20.1

Map Switching
Pending ECU Reverse Engineering
Map switching will allow you to run different options for your ECU that can be easily changed on the fly with the simple push of a button.
Our goal is to work towards having different power levels, pop aggression, and fuelling choices, as well as being able to turn on and off functions like Ghost Cams or different idle speeds.
There are a lot of options once we can get to this point.

Flex Fuelling
Pending ECU Reverse Engineering
Once we have reverse engineered the ECU, we should be able to find a way to allocate some kind of connection or interface for a fuel composition sensor, which will allow us to linearise fuel and ignition demand between pump gas and ethanol.
We already have a fair amount of experience with Ethanol tuning, but being able to automate the process is something we would love to offer!